Matariki: A Celestial New Beginning
Matariki, one of the most significant traditional celebrations in Māori culture, marks the reappearance of the Pleiades star cluster in the Southern Hemisphere's winter night sky, symbolising renewal and new beginnings. On 21 June 2025, to honour this sacred festival, support New Zealand's multicultural heritage, and invite all to celebrate Matariki, OXYENERGY launched its New Year community benefits under the theme "GATHER UNDER THE STARS". Happy Matariki to all!
Cultural Ritual: Sharing the Season’s Abundance
During the festival period, OXYENERGY rewarded customers through in-store experiences:
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Storewide 20% OFF: Automatic discount at checkout
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Complimentary Gift: Premium product sample with every order
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Matariki Wish & Draw: Dedicated "Hiwa-i-te-Rangi Wishing Station" (Hiwa-i-te-Rangi being the "wishing star" among Matariki's nine stars) invited free wish entries
On 3 July 2025 at OXYENERGY’s store, over 100 handwritten wishes filled the draw box, as participating customers gathered. OXYENERGY's commitment to "Health and Renewal" – helping people achieve better lives – perfectly aligns with Matariki's essence. For this occasion, we prepared a special prize: OXYENERGY's premium product 'Ageless Switch'. This anti-ageing elixir blends New Zealand's natural ingredients with cutting-edge technology to revitalise cellular energy and restart life's cycle.
Amid cheers, the grand prize winner – customer Mike – received this "New Year fortune".
Store Manager Jasmine presented the prize and posed for commemorative photos with Mike. "Thank you, OXYENERGY! This prize is amazing!" Mike's joyful moment holding Ageless Switch became the event's defining memory.
Under the Stars, Toward the Future
The event concluded successfully under the celestial glow. Through the triple-layered experience of inclusive discounts, cultural interaction, and wish fulfillment, customers felt our brand's warmth beneath the starlit theme. This demonstrates OXYENERGY's sincere respect for New Zealand's cultural roots.
Moving forward, OXYENERGY will integrate local natural ingredients into product development, leverage local celebrations as cultural connectors, launch more nutrition products fusing heritage wisdom with wellness innovation. At this significant moment, OXYENERGY stands alongside Māori communities in reflecting on the past, celebrating the present, looking toward the future.
Once again, Happy Matariki to all!