OXYENERGY × Hu Bing | The Journey of Resonance Between Anti-Aging Legend and Natural Energy
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In 1992, Mr. Hu Bing burst onto the fashion scene as the champion of the National Model Competition, becoming the first Chinese male model to sign with an international agency. On the runways of Milan and Paris, he closed shows for Valentino and concluded presentations for Dior. In 2018, he became the only Chinese male model to be named among "The Global 20 Most Influential Male Models," with Britain's GQ hailing him as "the perfect incarnation of the Oriental gentleman." However, what truly astonished the world is his ageless "reverse growth"—a medical check-up revealed his biological age to be just 25. At 49, he unexpectedly grew 1 cm taller due to active IGF growth factors. Three days after undergoing gallbladder surgery at 54, he flew to Milan Design Week, embodying the philosophy that "health is vitality" with his tall, upright posture.
From the initial collaboration between the OXYENERGY team and Mr. Hu Bing in 2024 to his official appointment as the brand’s Global Nutrition Ambassador in 2025, this partnership officially took shape due to the perfect alignment between Hu Bing’s pursuit of "vitality from within" and the brand’s philosophy of "drawing energy from nature and transforming it into health through technology." In essence, it represents two complementary interpretations of "anti-aging"—one rooted in holistic well-being, the other in scientific innovation.
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OXYENERGY originates from New Zealand's "City of Sails"—a land untouched by industrial pollution at the other end of the South Pacific. Blessed with the unique climate and sunlight conditions of the Golden 45° South Latitude, this region has fostered New Zealand’s thriving agriculture, forestry, and animal husbandry. These abundant natural resources have not only shaped our way of life but also laid a solid foundation for the brand’s pure nutrition philosophy.
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At Milan Fashion Week, Mr. Hu Bing once said: "Wrinkles are medals of time, but true youth is the elegant response of body and mind to the passage of time." OXYENERGY’s scientific approach materializes this elegance: from the laboratory to the production line, every step adheres to New Zealand’s stringent governmental standards. With certifications including the New Zealand FernMark, GMP, and FDA, the brand is committed to delivering nutritional products that are premium, safe, and effective—all to ensure that "elegance through science" becomes a tangible reality for everyone.
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In 2024, Mr. Hu Bing hosted two traceability livestreams in New Zealand, the brand’s birthplace, achieving a total GMV exceeding 100 million RMB—largely driven by his genuine endorsement of OXYENERGY’s products. His social media frequently features the brand’s items, which have long become daily essentials in his life. A supermodel who wrote his legend in the fashion world and a brand deeply rooted in the nutrition field have finally converged at the core belief of "respecting life and revering nature."
When technology deciphers nature’s language and self-discipline meets the gifts of science, age ceases to be a merely measure and becomes a medal of vitality. As Mr. Hu Bing said at the end of his Auckland livestream: "In 10 years, I hope when people talk about me, they won’t just say, ‘that ageless model’—I want them to say, ‘that person who knows how to communicate with his body.’" OXYENERGY’s vision aligns perfectly: to empower everyone dialoguing with time to draw confidence from nature’s wisdom.
This two-way journey of life—where human potential and natural science walk hand in hand—may have just begun.
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