Where Trust Takes Shape: Inside OXYENERGY’s NZ Made Commitment
Recently, New Zealand Made representative Dane Ambler was invited to visit OXYENERGY's flagship store. Store Manager Alvaro welcomed him, marking an in-depth follow-up to their previous conversation about the value of New Zealand manufacturing – this time, the physical space embodied the essence of "New Zealand DNA."
Guiding Dane Ambler through the product display area, the Supplements and Sports Nutrition series were showcased in sequence. "From day one," Alvaro emphasised, "we've insisted on New Zealand-based R&D and production. Rooted in New Zealand’s unparalleled ecosystem and the intergenerational wisdom of Māori culture, every product you see originates from this foundation. We interpret the uncompromising authenticity of New Zealand Made through nature’s gifts and rigorous scientific capability – this remains OXYENERGY’s founding commitment."
When asked how OXYENERGY integrates natural resources with scientific capability, Alvaro responded confidently: "Most of our raw materials come from premium local suppliers like Fonterra and New Image. Simultaneously, we collaborate with the Auckland University Bioengineering Institute to continually innovate formulations, breaking conventional nutrition standards to meet evolving health needs."
Pausing before the certification wall, international accreditations shone as testament to the brand’s dual commitment to "trusted quality" and "pure nutrition." The New Zealand Made certificate gleamed prominently under the lights. Dane Ambler inquired: "In this era of globalisation, why do you still insist on manufacturing in New Zealand?"
"New Zealand Made isn’t just a product label for us – it’s a commitment to quality, integrity, and sustainability," Alvaro declared, his words resonating with conviction. "New Zealand boasts abundant natural resources and pristine raw materials. We strive to embed this local advantage into every capsule. Even as we serve global markets, this land remains our origin. We’ve never forgotten our mission: to represent our homeland while reaching the world. We understand OXYENERGY is still 'growing.' Growth may lead us afar, but never lets us forget where we began."
"For us, 'Born in New Zealand' is both a geographic anchor and a moral compass," Alvaro explained while guiding Dane Ambler toward the Supplements range, where bestselling products like MILK THISTLE and ASHWAGANDHA stood neatly displayed. "Whether serving local families or global customers, we deliver New Zealand’s legacy of purity."
As the visit concluded, the group gathered for a photo in the store. Dane Ambler described the experience as "meaningful and valuable," having witnessed OXYENERGY’s determination to champion local advantages on the global stage – a New Zealand brand destined to shine worldwide. Waving goodbye like an old friend, he departed with renewed conviction.
"The New Zealand Made certification isn’t a stamp – it’s a bulwark in the global marketplace." – OXYENERGY
